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Curbing the Epidemic (Japanese)
World Bank
Price: $ 22

This book is directly available from the publisher
Japan Ministry of Health

1-2-2 Kasumigaseki
Chiyoda-ku, Tokyo 100-0011
JAPAN

"The World Bank comprehensively dismisses the arguments of the tobacco industry that tobacco control measures impair freedom of choice."-- The Financial Times, May 18, 1999 Smoking already kills one in 10 adults worldwide. Until recently, the epidemic and chronic disease caused by smoking mainly affected rich nations but it is now rapidly shifting to the developing world. Few people will dispute that smoking is damaging health on a global scale. However, many governments have taken little, if any economic action to control smoking such as higher taxes, comprehensive bans on advertising and promotion, or restrictions on smoking in public places due to concerns that interventions such as these would have harmful economic consequences. "Curbing the Epidemic" addresses important economic and social issues that confront policymakers when dealing with tobacco control and the impact of tobacco control policies on economies. The economic aspects of tobacco control are critical since the production and consumption of tobacco have a strong impact on the social and economic resources of both developed and developing countries. The report: * Assesses the expected consequences of tobacco control for health * Assesses the consequences for economies and Individuals * Demonstrates that the economic fears that have deterred policymakers from taking action are largely unfounded. It is believed with current smoking patterns, about 500 million people alive today will eventually be killed by tobacco use. By 2030, the report states that tobacco is expected to be the single biggest cause of death worldwide, accounting for about 10 million deaths per year. In light of the rising death toll from tobacco use, this report is also very timely.

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